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| 008 | 160706s2017 xxud gr 001 0deng d | ||
| 020 | _a9781119341208 (cloth) | ||
| 020 | _a9781119341062 (ePDF) | ||
| 020 | _a9781119341147 (ePub) | ||
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_aMarketing 4.0 _bmoving from traditional to digital _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan |
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_aNew Jersey _bWiley _c2017 |
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| 300 |
_a184 páginas _bgráficas _c21 cm |
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| 500 | _aIncluye indice | ||
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_948555 _aTendencias del Marketing |
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_948444 _aCreación de empresas |
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_956022 _aKartajaya, Hermawan _eautor |
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_956023 _aSetiawan, Iwan _eautor |
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