| 000 | 01107nam a2200337 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210818181821.0 | ||
| 008 | 160630s2012 ck a gr 000 0 spa d | ||
| 020 | _a9789586992237 | ||
| 040 |
_bspa _aCOMFC _erda |
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| 041 | _aspa | ||
| 100 | 1 |
_93675 _aKotler, Philip, _d1931- _eaut |
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| 245 | 1 | 0 |
_aFundamentos de marketing _cPhilip Kotler, Marcela Benassini, Gary Armstrong |
| 264 | 0 | 1 |
_aColombia _bPearson _bUniminuto _c2012 |
| 300 |
_a434 páginas _bilustraciones _c27cm |
||
| 336 |
_2rdacontent _atxt |
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| 337 |
_2rdamedia _an |
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| 338 |
_2rdacarrier _anc |
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| 504 | _aIncluye referencias bibliográficas | ||
| 700 | 1 |
_96909 _aBenassini, Marcela _eaut |
|
| 700 | 1 |
_95798 _aArmstrong, Gary _eaut |
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| 082 | 0 | 4 |
_a658.8 _bK87f |
| 650 | 0 |
_948475 _aMarketing |
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_928224 _aPromocion de Ventas |
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| 650 | 0 |
_951383 _aPlaneación de Mercadeo |
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| 650 | 0 |
_922734 _aMercadeo |
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| 650 | 0 |
_922734 _aMercadeo _vEnseñanza |
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| 650 | 0 |
_935917 _aAdministracion de Mercadeo |
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| 650 | 0 |
_917551 _aAnalisis de Mercadeo |
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