| 000 | 00648 a2200217 4500 | ||
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| 005 | 20210818181412.0 | ||
| 008 | 160701b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9786071511539 | ||
| 040 | _bspa | ||
| 041 | _aspa | ||
| 100 |
_942529 _aKerin, Roger A. |
||
| 245 |
_aMarketing _c Roger A Kerin, y otros |
||
| 250 |
_a11a.ed _bed. |
||
| 260 |
_aMexico _bMcGrawHill _c2014 |
||
| 300 |
_axxxvi,714pag _bIlustraciones, Mapas y Graficos _c27cm |
||
| 500 | _aGlosario pag 682-693 | ||
| 500 | _aIncluye indice | ||
| 082 |
_211a.ed _a658.8 _b K39 |
||
| 650 | 0 |
_91771 _aMercadeo Servicio Al Cliente |
|
| 942 |
_2ddc _h658.8 K39 |
||
| 999 |
_c10239 _d10239 |
||