Vista normal Vista MARC

Entrada Topical Term

Número de registros utilizados en: 4

001 - CONTROL NUMBER

  • control field: 48752

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20210920195858.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 860211i| anannbabn |a ana

040 ## - CATALOGING SOURCE

  • Original cataloging agency: puc-la

083 ## - DEWEY DECIMAL CLASSIFICATION NUMBER

  • Classification number element-single number or beginning number of span: 658.8342-20 ed.

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Cambio de Marca

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Cambio de marca registrada

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Comportamiento del consumidor

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: h
  • Topical term or geographic name entry element: Comportamiento del consumidor

670 ## - SOURCE DATA FOUND

  • Source citation: LEMB

670 ## - SOURCE DATA FOUND

  • Source citation: Serraf, Guy. Diccionario metodológico de mercadotecnia. México: Trillas, 1988.

680 ## - PUBLIC GENERAL NOTE

  • Heading or subdivision term: Usase para las obras referidas al comportamiento de un consumidor que cambia de una marca de producto a otra.

750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM

  • Topical term or geographic name entry element: Brand Switching