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Marketing 4.0 moving from traditional to digital

Kotler, Philip, 1931-

Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - New Jersey Wiley 2017 - 184 páginas gráficas 21 cm

Incluye indice

ISBN: 9781119341208 (cloth) 9781119341062 (ePDF) 9781119341147 (ePub)

Subjects--Topical Terms:
Tendencias del Marketing
Creación de empresas

Dewey Class. No.: 658.8 / K87m